Solara
The 5-Million-Tree Interface: how the right pixels can fight global warming.
Leading the digital transformation of solar adoption in Mexico through high-fidelity tools.
Quoting a solar system used to take five days of back-and-forth between sales, engineering and finance. The job was to compress that into something a salesperson could do in front of the client, without hiding the math that makes the decision trustworthy.
Sales cycle for a quote, from five days of manual work to a two-minute instant output.
Screen holding the financial modeling and physics constraints that used to live in spreadsheets.
Human support needed for non-technical users to read a complex quote, thanks to the conversational layer.
Abstract the heavy data, not the truth.
I defined the conversational logic and UI for Lara so a homeowner can ask “is this worth it?” and get an answer grounded in their own location, consumption and savings, instead of a generic pitch.
Kigo
Parking in the city with the worst traffic in the world with 3 taps: product design for accessing everywhere.
Kigo is a digital parking and access management company that powers parking meters, shopping centers, residential complexes, events, universities and other key points of interest, simplifying how people park, pay and access the spaces they use every day.
But why this new layout?
Just because the designer says so?
After a discovery process mapping the user journey and the jobs to be done, we could focus on our users’ needs and mental model.
- 1Driver
- 2Availability (space, time, utility)
- 3Safety (location, distance)
- 4Cost (money, payment)
Every element of the interface now maps back to the user’s mental model and the information architecture.
About
Design Lead with a Mathematics background. I specialize in high-complexity domains where logic and system architecture are as critical as visual fidelity.
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Solara
Energy · 2024 – Jan 2026Product Design LeadLeading the digital transformation of solar adoption in Mexico through high-fidelity tools.
- Designed the industry’s first fully digital quoting engine, compressing a 5-day manual sales cycle into a 2-minute instant output.
- Consolidated complex financial modeling and physics constraints into a single-screen interface.
- Defined the conversational logic and UI for a specialized Solar AI, so non-technical users can read complex quotes without human support.
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frog
Consultancy · 2021 – 2023Senior Interaction DesignerExecuted high-complexity innovation projects for Fortune 100 clients, bridging strategic vision with tangible, high-fidelity prototyping.
- Designed an end-to-end banking experience across physical branches and digital channels, from in-branch kiosks to mobile apps.
- Developed the studio’s internal Design Systems Playbook, reducing project kickoff latency by 30%.
- Defined next-generation interaction paradigms for a top-3 global PC manufacturer, prototyping future OS concepts.
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Clip
Fintech · 2019 – 2021Lead User Interface DesignerScaled the design operation from startup to unicorn-level efficiency.
- Built the hybrid design system from zero and led the migration to Figma, boosting delivery capacity by 35%.
- Codified accessibility and usability standards across engineering and design.
Foundation
My first job was as a frontend developer, so I’m skilled at working 1:1 with engineering. I sit at the intersection of design and engineering, which gives me a broad understanding of technology, its limits and its capabilities.